My name is Jamie Giovinazzo. I am the founder and owner of Eat Clean Bro. I have loved food and the process behind food preparation my whole life. As I grew older, my love for food and fitness converged into one. It was not until I began bodybuilding as a teenager that I discovered the true art behind the generic term “eating clean”. I saw the way proper nutrition and diet could transform the body and I was fascinated by the entire concept that simply prepping meals could completely change the way I looked and felt. But the truth is, at the end of the day, though my abs were beautiful, they weren’t paying my bills!
Ten years ago, I was given a compliment by a stranger in the gym followed by a question of what it was I ate. I replied, “Grilled chicken, sweet potatoes, and broccoli, bro.” And who would have guessed his response would light the fire and spark my destiny... He asked, “Can you cook for me?”, and just like that, at 19 years old, with zero business experience, I began working as the owner of my own food business. Within two weeks, his entire office was ordering clean, prepared meals, and I began to see what a demand there was for clean food. What was even more interesting to me, was that people wanted healthy options, but they simply did not have the time. However, this model plan was short lived when after 2 months my parents kicked me out of the kitchen, and I went out of business. But the wheels had already begun turning, and I threw myself into the pursuit of the dream with all of my heart and soul.
Over the next few years, I went out of business several times. After 7 attempts, I gave up. I went searching for a “real job”. After multiple rejections from entry level positions, I was depressed and discouraged. On January 1st, 2013, I made an absolute resolution to change. Failure was not an option and I was ready to do whatever it took to be successful. The following week, I received a call from an old friend, the same individual who had asked me to make him meals 7 years prior.
Opportunity had presented itself and I ran with it. I took my last $300.00 from bartending and went to Shop-Rite. I sold 82 meals that first week. I scrubbed every pot and pan like it was my last alternative to doing so. I made sure every customer had a positive experience because this went beyond making money. I wanted to alter people's lives, end obesity, and give people an option to better themselves.
I've come a long way from where I started but the fundamental aspect that drives me is love. I am a passionate entrepreneur who loves his friends and customers and loves helping people achieve their goals.
Now, Eat Clean Bro has been in business for 5 years, we do thousands of meals each day, and I could not be more grateful.